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CRM software or technology is a tool or system of tools that help businesses aggregate, organize, and analyze customer information data to better manage relationships with customers.
When data for potential and existing customers is collected and stored in a CRM system, tracking information across every touchpoint in a customer's journey (details shared through forms, engagement with marketing campaigns, interactions with customer support, buying patterns) can help you cater to their needs, build better relationships, and market smarter.
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